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The Brow Business Is Booming

For the past 6 years, ‘brows’ has been a beauty buzzword, and the market has only continued to develop.

In the United States, $12.5 million was spent on eyebrow-related items between January and May 2016, valuing the brow market at $21.5 million. This was a 53 percent increase over the previous year, according to the NPD Group (consumer market research), and while exact figures for 2018 are not yet available, the market has been estimated at $48 million, reflecting the increased number of brow products on the market and the variety of brow treatments now available.

With such fast growth, businesses and beauty brands have to work even harder to not only come up with new and innovative ways to achieve these brows but also stay ahead and above the fierce competition.’

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